Here are a few ideas to get
you started:
• Custom Christmas Cards
If you're a small business, maybe include photos of your staff. If you're larger, perhaps a photo/drawing of your building or signage. Or your logo topped with snow. You get the idea. Or how about a postcard instead of a folded one? Work back from when they need to be in the mail to know when to start designing.
• E-cards
Have a "green" Christmas and send your greetings electronically. A custom HTML email card designed with the help of your graphic designer and/or web developer can get your message out in an environmentally friendly way. Make sure your design is simple and attractive, and represents your business brand. Give your customers a little extra by providing informative or interesting links that you want to share with them, and don't forget to include a link to your site. NOTE: If you have an extensive mailing list we recommend you use an Email Marketing Campaign service like AWeber, Constant Contact or SimplyCast.
• Customized Gifts
Whatever you're giving, brand it! If you can't, choose something else. |
Label it, put a tag on it, embroider it, imprint it, wrap it in your corporate colours. Make your own label for a bottle of wine, make a sticker so when they pass the box of Laura Secord, they know it comes from YOU! Create unique Christmas wrapping paper (various labeled animal tracks on a white background with a coloured bar along one side with the company message. Recipients may cut off your message to use the paper, but they'll think of you with every sheet!)
• Pay-it-Forward Charity Gift Cards (www.pincgiving.com)
Load this gift card online with funds to donate to charities in Canada, United States or Australia. Give it to customers, staff, suppliers - and they use it to donate to a charity of their choice. You can track where your card is being used and the charities that have benefited from the giving you initiated. Charity Gift Cards can be branded for any corporation.
• The Christmas Party (if you must)
The advent of the roadblock largely signaled the demise of the lavish Christmas party. However, if it makes sense for you to entertain customers, staff and/ or suppliers, throw a breakfast party. It's different, it's less expensive and nobody expects to drink. And don't forget your branding in invitations, decorations and gifts for attendees. |
your business
